This workshop will help you, the small business owner, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include:
- What is Digital Marketing
- Websites – what makes a great website
- Search Engine Optimization
- Use of Video throughout the digital marketing spectrum
- Paid advertising
- Email marketing
- Content development, including the effective use of blogs
When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquiring more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward!
This workshop is presented by SCORE Volunteer, Richard Geasey. Richard has been involved in technology marketing for over 40 years. He has worked for large equipment manufacturers such as Western Digital and Seagate Technologies. Transitioning to helping small businesses, he worked for the Australian Trade Commission here in Seattle. He assisted small businesses in Australia penetrate Northwest technology markets and helped US companies import Australian products. After working for the Australians, he developed his skills with SEO, lead generation, and web development. Richard is an adjunct professor at the University of Washington (Bothell) business school and was also a Captain in the US Army.
This workshop is presented by SCORE Volunteer, Jennifer Norene. Jennifer has worked in digital marketing and technology solutions for over 20 years. After a series of corporate positions with companies like Adobe Systems and Aquent, she established a consultancy in 2007 and has been helping clients with digital marketing solutions ever since. She has owned several agencies and currently lead a group of brilliant creatives, writers and designers to service restaurant and professional services companies. She loves to empower companies to give back in their communities and teach them how to talk about that work in their marketing. “People do business with people,” Jennifer says, “and it is never more true than today.”